Comscore Report Shows Surge in Ad-Supported and FAST Streaming Platforms
Reuters
Oct 29
Comscore Report Shows Surge in Ad-Supported and FAST Streaming Platforms
Comscore Inc. has released its 2025 State of Streaming report, highlighting significant shifts in consumer behavior and the continued growth of the streaming industry. The analysis reveals that both ad-supported video on demand (AVOD) and free ad-supported streaming TV $(FAST)$ channels are experiencing robust expansion. Notably, 45% of Netflix U.S. households now use the ad-supported tier, up from 34% in 2024. Connected TV streaming has reached 96.4 million U.S. households, with total streaming hours climbing to 13.9 billion-a 6% year-over-year increase. The report also notes a 43% surge in hours watched across major free ad-supported platforms. As streaming becomes the default viewing experience for many Americans, Comscore's findings underscore the growing importance of affordable, accessible content and the rapid adoption of ad-supported models in a maturing market.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9563993-en) on October 29, 2025, and is solely responsible for the information contained therein.
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