“血战”双十一:李宁们加速去库存丨消费一线

21世纪经济报道
Oct 31

21世纪经济报道记者贺泓源、实习生韦怡琦  运动市场的双十一大战渐入高潮。  作为天猫运动鞋热销品牌榜榜首品牌,耐克此次双十一打出“岂只5折”的核心口号。运动鞋低至200多元,形成全渠道优惠矩阵。  阿迪达斯则将优惠集中于爆款单品。在天猫推出“爆款5折起”的策略同时可叠加满1500减150元消费券。  安踏以天猫“折上再6折起”的力度打响双十一大战。李宁在天猫、京东均推出“折上再6折起”的基础优惠...

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