全球文娱产业正进入后黄金时代的增长瓶颈期。10月以来,国内影视经历近十年最冷国庆档,缺乏能引发全民热议的爆款影片。事实上,即使内容爆款持续,巨头们的增长也变得“平庸”。在今年连续产出《Wednesday》《Squid Game》《KPop》等多部爆款后,奈飞交出一份“矛盾”的三季报。营收同比增长17%,但收入增长主要靠涨价和广告带动。奈飞将广告业务视为“增长王牌”,但盘后股价应声大跌。无独有偶,早...
Source Link全球文娱产业正进入后黄金时代的增长瓶颈期。10月以来,国内影视经历近十年最冷国庆档,缺乏能引发全民热议的爆款影片。事实上,即使内容爆款持续,巨头们的增长也变得“平庸”。在今年连续产出《Wednesday》《Squid Game》《KPop》等多部爆款后,奈飞交出一份“矛盾”的三季报。营收同比增长17%,但收入增长主要靠涨价和广告带动。奈飞将广告业务视为“增长王牌”,但盘后股价应声大跌。无独有偶,早...
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