将性价比作为卖点的REDMI(红米),在产品定价这件事上很少出现问题——从早年间的“1999元”到后来的“焊门员”定位,无论发布会主讲人是卢伟冰还是王腾,红米总能让消费者确信其代表着极致性价比。 但总有不可抗力,至少是对红米而言的不可抗力——10月下旬,红米K90系列的发布上演了一场定价“悔棋”:标准版12GB+256GB内存版本最初公布的售价为2599元,而12GB+512GB版定价却直接跳到...
Source Link将性价比作为卖点的REDMI(红米),在产品定价这件事上很少出现问题——从早年间的“1999元”到后来的“焊门员”定位,无论发布会主讲人是卢伟冰还是王腾,红米总能让消费者确信其代表着极致性价比。 但总有不可抗力,至少是对红米而言的不可抗力——10月下旬,红米K90系列的发布上演了一场定价“悔棋”:标准版12GB+256GB内存版本最初公布的售价为2599元,而12GB+512GB版定价却直接跳到...
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