子品牌销量下滑、多元化受阻,姜宗祥如何破局青岛啤酒增长瓶颈?

大河财立方
Oct 29

【大河财立方 记者 夏晨翔】青岛啤酒这艘营收超300亿体量的行业巨轮,在成绩与挑战中前行。一方面,在啤酒行业缩量竞争的背景下,青岛啤酒扭转了营收下滑的局面。另一方面,作为公司倾力打造的第二个全国性品牌,崂山啤酒销量下滑态势未改,且多元化战略推进缓慢,非啤酒业务占比不足2%。并且,其试图收购即墨黄酒的多元化尝试,最终夭折。2024年12月,老将姜宗祥接过帅印,成为青岛啤酒的新掌门。在即将上任一年之际...

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