红果短剧月活达2.36亿领跑,河马剧场破5千万,短剧阅读生态新格局显现

ITBEAR科技资讯
Nov 04

QuestMobile最新发布的数据显示,短视频应用行业月活跃用户规模已攀升至11.29亿,渗透率接近90%。其中,抖音以9.36亿月活持续占据行业首位,快手则以4.58亿月活稳居第二,市场格局呈现“头部集中、中尾部承压”的特征。在短剧内容爆发与暑期效应的双重推动下,在线视频行业用户活跃度显著提升,月人均使用时长突破20小时。短剧类应用成为行业新势力,红果免费短剧9月月活达2.36亿,同比激增...

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