存量市场下的新增长:乳业开始跨界“卖营养”

消费日报社
Nov 04

从牛奶到营养品,从食品到宠物食品,乳制品企业的跨界尝试正在改变行业边界。在市场进入精细化竞争阶段后,这些围绕科研创新、健康需求与品牌信任展开的探索,或将成为乳业高质量发展的新注脚。随着消费市场步入存量竞争,中国乳制品行业正迎来新的结构性调整。国家统计局公布的数据显示,2025年9月份我国乳制品产量为276.2万吨,同比减少0.1%。2025年1—9月我国乳制品产量累计为2197.9万吨,同比减少...

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