助力波司登(03998)全新高端系列落地 营销巨头艾德韦宣(09919)迎多重增长动力

智通财经
Nov 04

智通财经APP获悉,日前,波司登(03998)携手新设高级都市系列创意总监Kim Jones发布全新高端系列“AREAL”。在这场备受瞩目的全球首发中,艾德韦宣集团(09919)助力波司登于上海北外滩圆满呈现了AREAL 2025秋冬系列发布会及晚宴,将东方工艺之美呈现于全球舞台。

作为波司登长期合作伙伴,艾德韦宣深度参与了其品牌重塑与高端化战略的推进过程。近年来,艾德韦宣在中国中高端品牌及运动时尚领域的积极布局已初见成效,此次波司登向更高端、更时尚定位的跃升,亟需顶尖的市场营销与品牌叙事能力作为支撑,这也为艾德韦宣带来明确且高质量的业务增长点。

根据行业数据,艾德韦宣作为大中华区高端品牌体验营销的领跑者,2024年市场份额已达13.8%,累计服务超过550家世界级品牌,覆盖梵克雅宝、香奈儿、爱马仕路易威登、miumiu等高端品牌。

值得关注的是,此前LVMH集团公布的第三季度业绩表现超出市场预期,其中亚太地区(包括中国市场)有机收入增长2%,释放出高端消费回暖的积极信号。随着中国奢侈品市场逐步复苏,以及本土头部品牌如波司登持续向高端化、时尚化迈进,艾德韦宣凭借其深厚的奢侈品营销经验与领先的行业地位,有望直接受益于品牌营销预算的结构性回升,迎来新一轮价值重估。

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