“次元”消费成新宠:微博IN的商业密码

北京日报客户端
Nov 03, 2025

位于朝阳公园东侧的微博IN跨次元引力场以国际手办品牌首店集群和电竞馆“钻石中心”引流,成为北京年轻客群新打卡地。北京商报记者近日专访微博IN跨次元引力场总经理张成获悉,“次元”商业爆发的背后,是消费需求从“功能满足”向“精神认同”的跃迁。与大众购物中心不同的是,次元商业体不仅依靠品牌组合,更需要接连不断的营销和主题活动,才能够让这样的垂类购物中心保持常新。招商把控不止品牌作为北京首座聚焦“次元”...

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