漫剧市场25 年迎来爆发。漫剧是动画形式的微短剧，包括表情包类微短剧、漫画类微短剧、AIGC 类微短剧。根据巨量引擎8 月的分享，近半年漫剧流水规模翻12 倍；相关企业数量正呈指数级扩张，预计将突破数十万家；市场规模预计有望将突破200 亿量级。我们认为漫剧市场爆发主要有三个原因：1）增量需求。漫剧兼具短剧和传统动画的内容特点，满足用户强情节、高爽点、碎片化的内容需求，同时题材更丰富。当前以高线...
Source Link漫剧市场25 年迎来爆发。漫剧是动画形式的微短剧，包括表情包类微短剧、漫画类微短剧、AIGC 类微短剧。根据巨量引擎8 月的分享，近半年漫剧流水规模翻12 倍；相关企业数量正呈指数级扩张，预计将突破数十万家；市场规模预计有望将突破200 亿量级。我们认为漫剧市场爆发主要有三个原因：1）增量需求。漫剧兼具短剧和传统动画的内容特点，满足用户强情节、高爽点、碎片化的内容需求，同时题材更丰富。当前以高线...
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