中经记者 蒋政 上海报道华住集团在日前召开的伙伴大会上宣布,将推出全新品牌“全季大观”,融东方美学于旅居场景之中,传递“始于旅程,归于生活”的理念。《中国经营报》记者注意到,酒店集团在近两年的产品推新中,旅居定位的品牌备受推崇。而在本土酒店集团的新品牌中,产品设计风格更加聚焦东方美学,其希望将传统文化融入用户的旅程当中。旅游酒店行业高级经济师赵焕焱告诉记者,旅居酒店品牌在康养功能的基础上进行升级,...
Source Link中经记者 蒋政 上海报道华住集团在日前召开的伙伴大会上宣布,将推出全新品牌“全季大观”,融东方美学于旅居场景之中,传递“始于旅程,归于生活”的理念。《中国经营报》记者注意到,酒店集团在近两年的产品推新中,旅居定位的品牌备受推崇。而在本土酒店集团的新品牌中,产品设计风格更加聚焦东方美学,其希望将传统文化融入用户的旅程当中。旅游酒店行业高级经济师赵焕焱告诉记者,旅居酒店品牌在康养功能的基础上进行升级,...
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