百胜餐饮集团已启动对必胜客的战略评估，为这家在竞争激烈的披萨市场中陷入困境的连锁品牌探索选项。

　　首席执行官Chris Turner在宣布该计划的声明中表示，“必胜客的业绩表明需要采取额外措施，以帮助该品牌实现其全部价值，而这些措施在百胜餐饮集团之外可能更易实施。”

　　百胜股价在盘前交易中上涨1%。截至周一收盘，该公司今年股价累计上涨3.9%，而同期标普500指数涨幅达16.5%。

　　随着竞争对手纷纷通过促销活动推动增长，该连锁品牌表现逊于其他披萨品牌。达美乐披萨公司和棒约翰国际的最新财报显示，其北美业务均实现增长。

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责任编辑：黄康

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