美团出海:架构筑基,股权激励为核,拆解全球化业务与人才双驱动体系

小渔聊零售
Nov 01, 2025

从香港 KeeTa 实现盈利优化,到沙特业务开城即订单超预期,美团的出海之路并非简单的业务复制,而是一套 “合规架构 + 精准激励” 相互支撑的系统性布局。其背后,既藏着适配海外市场的公司与股权设计,更有一套能激活团队战斗力的激励逻辑 —— 两者协同发力,才让美团在全球化扩张中稳步前行。一、海外公司架构:独立法人为体,让激励目标 “精准落地”美团出海没有选择 “国内分公司” 的简易模式,而是以 “...

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