当前,中国消费分级趋势持续深化,理性消费成为主流,酒店市场正迎来结构性调整的关键节点。文旅部数据显示,2025年十一“黄金周”国内出游人次创下新高,出游总花费同比提升,但人均旅游支出却有所回落,折射出大众出行“该省省、该花花”的消费理念,这种理念也延伸至住宿偏好上,一个具有象征性的现象是:部分旅客甚至选择“住帐篷”“睡车里”,也拒绝为性价比失衡的酒店买单。这背后,是消费者对住宿价值的重新审视,传统...
Source Link当前,中国消费分级趋势持续深化,理性消费成为主流,酒店市场正迎来结构性调整的关键节点。文旅部数据显示,2025年十一“黄金周”国内出游人次创下新高,出游总花费同比提升,但人均旅游支出却有所回落,折射出大众出行“该省省、该花花”的消费理念,这种理念也延伸至住宿偏好上,一个具有象征性的现象是:部分旅客甚至选择“住帐篷”“睡车里”,也拒绝为性价比失衡的酒店买单。这背后,是消费者对住宿价值的重新审视,传统...
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