随着安踏体育发布三季度初步业绩,港股四大体育运动用品企业三季度成绩单悉数亮相。在消费市场整体增速逐月放缓的大背景下,安踏体育旗下同名品牌维持低个位数增长,FILA品牌增速却从上半年的中个位数下滑至低个位数,迪桑特、可隆等户外品牌虽保持45%-50%的高增长但增速已现放缓迹象。这份成绩单不仅暴露出安踏集团过度依赖FILA品牌的结构性风险,更折射出中国运动市场在休闲化浪潮后正在经历的深层变革——功能性...
Source Link随着安踏体育发布三季度初步业绩,港股四大体育运动用品企业三季度成绩单悉数亮相。在消费市场整体增速逐月放缓的大背景下,安踏体育旗下同名品牌维持低个位数增长,FILA品牌增速却从上半年的中个位数下滑至低个位数,迪桑特、可隆等户外品牌虽保持45%-50%的高增长但增速已现放缓迹象。这份成绩单不仅暴露出安踏集团过度依赖FILA品牌的结构性风险,更折射出中国运动市场在休闲化浪潮后正在经历的深层变革——功能性...
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