“双11”本地之战 | 饿了么与淘宝闪购,阿里更需要谁

北京商报
Nov 04

编者按:今年“双11”,即时零售战场硝烟四起,淘天、美团、京东上演“分钟级”竞速比拼,近场电商在供给、消费和生态上正逐步重构。为了赢到最后,各方玩家正加速在供应链、履约效率与用户体验之间找到平衡。11月4日,一场关于“饿了么改名淘宝闪购”的争议在市场上炸开了锅。尽管饿了么对此未进行回应,但该舆论现象从侧面也反映出,今年淘宝闪购在即时零售市场的声量和攻势的确更凶猛。饿了么是阿里外卖市场的排头兵,淘宝...

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