【文/深度评车&财经三剑客】在汽车市场的激烈竞争中,北京现代近期的一场“营销批判大会”非但没有为其赢得掌声,反而将其推向了舆论的风口浪尖,成为了一场自导自演、自救失败的荒诞剧。这场闹剧背后,暴露出的是北京现代在销量滑坡、新能源赛道落后以及合资品牌与国产品牌对立中的深层困境。10月29日,在北京现代EO羿欧新车发布会现场,副总经理周斌直言不讳地批评了当前汽车行业的营销乱象。发布会开场PPT上赫然呈现...
Source Link【文/深度评车&财经三剑客】在汽车市场的激烈竞争中,北京现代近期的一场“营销批判大会”非但没有为其赢得掌声,反而将其推向了舆论的风口浪尖,成为了一场自导自演、自救失败的荒诞剧。这场闹剧背后,暴露出的是北京现代在销量滑坡、新能源赛道落后以及合资品牌与国产品牌对立中的深层困境。10月29日,在北京现代EO羿欧新车发布会现场,副总经理周斌直言不讳地批评了当前汽车行业的营销乱象。发布会开场PPT上赫然呈现...
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