5块9，7块9，14块9，蜜雪冰城也开始卖啤酒了，你喝过了吗？在茶、酒“联姻”这件事上，蜜雪冰城不是第一个“吃螃蟹”的品牌。近年来，不少新茶饮品牌都选择了茶酒融合这一新赛道。早在2023年9月，瑞幸咖啡与贵州茅台联名推出的“酱香拿铁”便创下单日销量超542万杯、销售额破1亿元的纪录。除此之外，茶百道、茶颜悦色、益禾堂、奈雪的茶等知名品牌，均有与酒联动或跨界做酒的相关尝试。就模式来看，前者依托奶茶与...
Source Link5块9，7块9，14块9，蜜雪冰城也开始卖啤酒了，你喝过了吗？在茶、酒“联姻”这件事上，蜜雪冰城不是第一个“吃螃蟹”的品牌。近年来，不少新茶饮品牌都选择了茶酒融合这一新赛道。早在2023年9月，瑞幸咖啡与贵州茅台联名推出的“酱香拿铁”便创下单日销量超542万杯、销售额破1亿元的纪录。除此之外，茶百道、茶颜悦色、益禾堂、奈雪的茶等知名品牌，均有与酒联动或跨界做酒的相关尝试。就模式来看，前者依托奶茶与...
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