Generative artificial intelligence is bringing in a raft of opportunities for the entertainment sector. But the technology is a double-edged sword: Those leveraging generative AI in content creation face questions on the protection of intellectual property. Below are comments from industry insiders:

AI-Linked IP Challenges Need to Be Solved, Wonder Studios Chief Executive Says -- Market Talk

1142 GMT - Intellectual property remains a pivotal issue in the artificial-intelligence creative industry, according to Wonder Studios Chief Executive Xavier Collins. The AI creative studio, which is focused on developing a new model for filmmaking and original content and is backed by OpenAI and Google DeepMind executives, recently raised $12 million in seed funding to expand its production capabilities. "If we don't solve the IP problem correctly and people end up on the wrong side of it, it's the fastest way to kill that industry and to kill the ability to use the technology," Collins says in an interview. "There's a trillion-dollar industry sitting on the other side of this issue, and there's too much invested interest in getting it right," he adds. (najat.kantouar@wsj.com)

Embracing AI Is Crucial for Media Industry's Future, ITV America CEO Says

1244 GMT - The media industry needs to embrace artificial intelligence, "whether we like it or not," ITV America Chief Executive Officer David George says. George emphasizes that the company's focus is on empowering its creative teams to use AI as a catalyst for creation, rather than its substitute. "There is a creative tsunami coming along with it, and those who harness it will ride the wave to the other side," he added. ITV America's portfolio includes major unscripted brands such as Love Island, Queer Eye, and Hell's Kitchen. Shares are down 0.4% at 0.70 pounds. (najat.kantouar@wsj.com)

Open Platforms, AI Raise Concerns For Entertainment Sector, Banijay Entertainment CEO Says

1334 GMT - AI-powered open platforms do pose risks for the entertainment industry, where intellectual property ownership and rights retention are crucial, Banijay Entertainment & Banijay Live Chief Executive Marco Bassetti says. However, "it's all about how you use them," he adds. "We have a strict AI policy to govern internal use, and we continuously evaluate new tools to ensure data, ideas, and creative integrity remain protected." While the next Survivor, Big Brother, Peaky Blinders or MasterChef won't originate from AI, Bassetti says, referring to some of Banijay's biggest TV hits, he emphasizes that the company will continue to experiment new technologies responsibly. "It's our job to protect the value of that creativity," he adds. (najat.kantouar@wsj.com)

AI Creates New Revenue Streams, Banijay Entertainment CEO Says

1417 GMT - Artificial intelligence opens doors to new revenue streams, Banijay Entertainment & Banijay Live Chief Executive Marco Bassetti says. AI represents one of the most powerful opportunities for the entertainment industry, he says. While AI can't compete with creative talent, it can only amplify it, he adds. AI not only boosts efficiency but also improves creativity, accelerates innovation, and opens new revenue streams, he says. "Ultimately, it's about freeing our talent to do what they do best, creating compelling intellectual property that reaches across every network, streamer, and platform," Bassetti adds. "Survivor," "Big Brother," "Peaky Blinders" and "MasterChef" are part of the company's brands. (najat.kantouar@wsj.com)

AI Appears Both as Opportunity and Challenge for Entertainment Sector, Deloitte US Says -- Market Talk

1518 GMT - Artificial intelligence represents both a disruption and a turning point for the entertainment industry, Danny Ledger, principal at Deloitte US, says. While human imagination will remain at the heart of Hollywood storytelling, AI is helping studios operate more intelligently and efficiently, he adds. In September, OpenAI backed an AI-made animated feature movie, "Critterz," with a budget of under $30 million, far less than what animated films typically cost, highlighting the financial incentive to use the new technology in production. But the real opportunity isn't just lower costs, Ledger says. "It's smarter, more connected production through cloud workflows, strong data strategies, and intelligent agents that help plan and manage creative projects more efficiently." Gen-AI also introduces new challenges around creative ownership, copyright and the protection of intellectual property, Ledger says. (najat.kantouar@wsj.com)

AI is Set to Expand Entertainment Creativity, but Careful Adoption is Needed, EY Says -- Market Talk

1618 GMT - Generative AI will be an accelerator of creativity, not a replacer, EY Media & Entertainment Leader Javi Borges says. The current focus is on how generative AI can streamline creative workflows and reduce manual tasks. "AI is augmenting, provoking and accelerating creativity, ultimately reshaping both process and pace," he adds. The current trend could drive efficiency and result in more content creation, not less. However, before companies start placing big bets on AI, they should establish critical capabilities such as responsible AI practices to help mitigate significant risks related to bias, security, compliance and unintended outcomes. While it is too early to quantify the cost efficiency difference between traditional models and AI, he notes that "the entire industry is moving from old-school technology adoption to fundamentally rethinking the human-to-machine relationship in the development process." (najat.kantouar@wsj.com)

(END) Dow Jones Newswires

October 31, 2025 13:52 ET (17:52 GMT)

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