谷歌高级搜索广告实验开启,借用户精细信息探索新型广告形式

ITBEAR科技资讯
Nov 03

谷歌搜索产品副总裁罗比·斯坦近日在一档科技播客中,就搜索业务的发展方向与商业化路径分享了独到见解。他明确表示,广告作为谷歌的核心盈利模式,不仅不会因搜索服务的升级而消退,反而将通过用户行为数据的深度挖掘,催生出更具精准度的投放形式。针对搜索功能扩展带来的影响,斯坦指出,尽管谷歌陆续推出了图像识别搜索、长文本语义分析等创新服务,但用户的核心使用习惯并未发生根本性转变。他强调:“搜索的本质始终是信息...

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