2025中国消费电子行业:从"卖参数"到"卖体验"

中研网
Nov 03

一、写在前面:消费电子又一次站在"换机"前夜2025年刚开年,三条消息同时刷屏:- 国产折叠屏手机在阿联酋卖到断货,海外消费者排队体验"无缝大屏";- 家电"以旧换新"国补上线,京东平台扫地机器人单日销量翻了几倍;- 工信部宣布把"AI+终端"纳入首批中小企业数字化转型试点,消费级AIoT成为补贴重点。看似零散,实则指向同一关键词:消费电子。这一次,它不只是"换机",而是"换脑"——AI大模型、...

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