老铺逆势涨价,消费者还会为“黄金爱马仕”买单吗?

青澄财经
Nov 04, 2025

作者丨青沐编辑丨六子金价狂欢过后,老铺黄金的“金身”开始出现裂缝。继今年 2 月、8 月两次调价后,老铺黄金近日宣布年内第三次涨价,大部分产品涨幅达18%-25%,但与此前消费者争相排队抢购的火热景象不同,这一次市场态度明显分化。去年,老铺黄金是当之无愧的“黄金顶流”,北京SKP、上海豫园等高端门店前常年排起长队,部分热门款式甚至“一金难求”。然而,此番涨价后,虽然仍有消费者赶在涨价前排队抢购,但...

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