亚马逊AWS“架桥铺路”:广告云战场,能否撼动谷歌垄断地位?

ITBEAR科技资讯
Nov 04

亚马逊近日在广告技术领域投下一枚重子,其云计算部门AWS推出名为RTB Fabric的实时竞价云托管服务,试图在谷歌主导的数字广告生态中撕开一道裂缝。这项主打“个位数毫秒级延迟”的新服务,通过整合广告技术公司所需的跨平台连接能力,为DSP、SSP等企业提供标准化云基础设施,被视为对谷歌广告霸权的技术性挑战。在程序化广告的底层逻辑中,竞价效率直接决定广告收益。当用户打开应用或网页时,系统需在50毫秒...

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