2025年双11大促战线拉长、力度空前，叠加“国补”政策加持，家电行业看似迎来增长契机，实则暗藏隐忧。在持续一年多的“国补”刺激下，家电市场虽曾热销，但提前透支的消费力已显疲态。奥维云网数据显示，2025年7-8月家电全渠道零售额同比增幅收窄至7%，更预测9-12月市场将下滑超15%，行业面临阶段性压力。作为家电细分领域的小家电，虽为增长核心力量，但在此背景下也难独善其身，双11期间或迎增长挑战，...
Source Link2025年双11大促战线拉长、力度空前，叠加“国补”政策加持，家电行业看似迎来增长契机，实则暗藏隐忧。在持续一年多的“国补”刺激下，家电市场虽曾热销，但提前透支的消费力已显疲态。奥维云网数据显示，2025年7-8月家电全渠道零售额同比增幅收窄至7%，更预测9-12月市场将下滑超15%，行业面临阶段性压力。作为家电细分领域的小家电，虽为增长核心力量，但在此背景下也难独善其身，双11期间或迎增长挑战，...
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