北面母公司威富集团加码在华零售,未来将继续拓展零售网络并引进新品牌

澎湃新闻
Nov 04, 2025

“中国是VF威富全球第二大单一市场,也是增速最快的市场之一。我们对中国市场业务的发展很有信心。”11月3日,VF威富集团亚太区总裁马文在接受包括澎湃新闻在内的小范围采访时指出,中国在户外市场的规模体量以及增速在全球名列前茅。2024年中国户外市场的规模已超过1500亿元,同比增长超过20%。中国市场对于威富而言非常有吸引力,是一个具有战略意义的市场。  威富集团(NYSE:VFC)成立于1899年...

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