从美甲到发圈,从等位时的零食到就餐中的眼镜布,“贴心服务”一直是海底捞的核心经营理念。然而,随着顾客需求越来越多样、运营成本持续上涨、营销手段的激烈竞争,餐饮行业的传统模式难以适应业务的持续增长。当火锅遇上大模型,海底捞如何借助 AI 手段,实现“贴心服务”与“经营效率”的平衡?自 2023 年起,海底捞便与火山引擎展开合作,依托大模型、数据营销、公有云等核心能力,构建了覆盖餐前、餐中、餐后全链路...
Source Link从美甲到发圈,从等位时的零食到就餐中的眼镜布,“贴心服务”一直是海底捞的核心经营理念。然而,随着顾客需求越来越多样、运营成本持续上涨、营销手段的激烈竞争,餐饮行业的传统模式难以适应业务的持续增长。当火锅遇上大模型,海底捞如何借助 AI 手段,实现“贴心服务”与“经营效率”的平衡?自 2023 年起,海底捞便与火山引擎展开合作,依托大模型、数据营销、公有云等核心能力,构建了覆盖餐前、餐中、餐后全链路...
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