知情人士:“虚假营销认定方法”正在讨论

第一财经
Nov 07

第一财经从知情人士处获悉,市场监管总局正在讨论“虚假营销认定方法”,后续可能会针对汽车行业的夸大及虚假宣传进行治理。第一财经记者了解到,目前认定虚假营销主要依据《中华人民共和国广告法》《中华人民共和国反不正当竞争法》及《中华人民共和国消费者权益保护法》等。但随着市场的变化,新型营销方式层出不穷,行业呼唤更完善的“虚假营销认定方法”来保障相关方的权益。今年9月,工信部等六部门联合印发文件,开展为期3...

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