从直采到定制模式 叮咚买菜进博会上再签单|进博会青观察

北京青年报官网
Nov 06

11月6日,叮咚买菜与澳洲乳制品品牌Bulla在进博会上签订了直采协议,约定将于明年采购至少500万元的乳制品商品。叮咚买菜已经连续8届深度参与进博会,且每年都有大额订单落地。今年,叮咚买菜继续派出100多名买手参展,并陆续达成多个合作意向。叮咚买菜近年针对性地将海外的优质商品通过直采模式引入到国内。Bulla是澳大利亚一个有着百年历史的乳制品品牌,其主打的酸奶和冰淇淋在当地都有着较高的国民认知度...

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