Global Tablet Shipments Rise 5% in Q3 2025, Marking Seventh Straight Quarter of Growth
Global tablet shipments reached 40 million units in Q3 2025, marking a 5% year-on-year increase and the seventh consecutive quarter of growth, according to new research from Omdia published by TechTarget Inc. The market's momentum was driven by strong demand in the Middle East, Central Europe, and China, as well as a surge in Chrome tablet shipments to Japan prompted by the government's GIGA 2.0 education initiative. Apple maintained its lead with a 35.6% market share, while Lenovo recorded the highest annual growth among major vendors at 23%. Overall, the market benefited from factors such as new product launches, government subsidies, increased demand for children's and gaming tablets, competitive pricing, and seasonal sales events. However, tablet replacement demand is expected to soften, leading to a flat outlook for Q4 2025 and into 2026. Chromebook shipments also rose by 3% year-on-year, supported by renewed education deployments worldwide.
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