Sweetgreen Notes Weak Gen Z Spend, Echoing Fast-Casual Peers -- Market Talk

Dow Jones
Nov 07, 2025

Sweetgreen noted weakness in demand from its younger diners, in keeping with a trend across fast-casual chains. The salad chain says it had lighter spending among younger guests, especially those ages 25 to 35, where it is over-indexed. The comment echoes Chipotle Mexican Grill and the Mediterranean chain Cava, where executives highlighted slower spending in that same age cohort in 3Q. All three chains had tough third quarters, with Sweetgreen unexpectedly recording a loss and cutting sales guidance. Previously this year, the companies discussed weakness among low-income diners, but now are pinpointing Gen Z as particularly troubled. Sweetgreen shares fall 12% after hours. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

November 06, 2025 17:52 ET (22:52 GMT)

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