Affirm Sales Rise 34% as More Merchants Add Buy Now, Pay Later

Dow Jones
Nov 07, 2025

By Katherine Hamilton

 

Affirm's sales jumped in its fiscal first quarter, as more companies implemented its buy now, pay later services in their point of sale systems.

The payments company on Thursday posted a profit of $80.7 million, or 23 cents a share, in the quarter ended Sept. 30, compared with a loss of $100.2 million, or 31 cents a share, a year earlier. Analysts anticipated earnings of 11 cents a share, according to FactSet.

Revenue rose 34% to $933.3 million. Analysts surveyed by FactSet forecast revenue of $883.2 million.

Gross merchandise volume increased 42% to $10.8 billion. About half of that growth came from merchants integrating Affirm into their point-of-sale systems. A third of it came from direct-to-consumer business led by Affirm's debit card.

There was notable strength in services, travel and ticketing, Affirm said. Fashion and beauty grew at its fastest rate in three years.

In the current fiscal second quarter, Affirm expects revenue to be $1.03 billion to $1.06 billion, while analysts were projecting $1.05 billion.

Shares jumped 11% to $73.15 in after-hours trading.

 

Write to Katherine Hamilton at katherine.hamilton@wsj.com

 

(END) Dow Jones Newswires

November 06, 2025 17:26 ET (22:26 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10