深度丨东京电玩展变“中国年”:国产游戏从“借船出海”到“造船共航”

IP财经
Nov 06

当本地玩家为《无限暖暖》的美学设计赞叹,为《Whiteout Survival》的策略深度沉迷时,他们接受的不仅是一款游戏,更是一种融合了东方智慧与现代创意的文化表达。从角落参展到半壁江山的跨越十年前参加TGS,满眼都是世嘉、任天堂的巨幅广告,中国企业只有少数做手游出海的,存在感很弱。彼时,中国参展商多以联合馆形式抱团,展位挤在展馆角落,展出的多是中小型手游,难入日本核心玩家法眼。但2025年的...

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