（来源：河北广播电视台）
转自：河北广播电视台
【淘宝大会员成品牌增长新引擎 双11高等级会员成交暴涨269%】天猫双11期间，淘宝大会员体系展现出强大的商业驱动力。数据显示，铂金及以上级别会员成交额环比飙升269%，复购率高达44%，已成品牌商家不可或缺的增长支柱。目前该体系覆盖超10亿用户，其中铂金以上高价值会员超1亿，年均消费活跃度极高。平台通过联合资生堂、雅诗兰黛等美妆品牌推出会员专属权益，在预售阶段就成功锁定目标客群。该系统还与飞猪、高德、闪购等业务深度联动，推动旅游订单同比增长30%、百亿补贴权益领取量增长近3倍，充分彰显阿里大消费平台整合多业态服务的战略成效。@新浪新闻
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