“K-POP猎魔女团”意外成就“史上最火”,奈飞首个青少年超级IP出现,下一个爆火玩具要来了?

华尔街见闻
Nov 06, 2025

Netflix正面临一个幸福的烦恼。 今年夏季《K-POP猎魔女团》意外成为Netflix史上最火爆的动画音乐电影,上映以来持续霸榜超过四个月,已吸引超过3.25亿次观看,原声歌曲仍占据Billboard榜单。 尽管如此,零售商和玩具制造商在影片上映前对这部原创动画并不看好,几乎没有提前布局。因此与之配套的玩具产品却要到明年一、二季度才能上市,错失今年圣诞购物季的黄金销售期。 根据Adobe数据,...

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