探访比亚迪东京4S店,比亚迪如何打动日本消费者?

盖世汽车
14 hours ago

日本汽车市场对非本土品牌并不友好,海外汽车品牌在该市场的占有率仅有5%左右。与此同时,日本汽车市场的电动化进程极其缓慢,2024年,选择电动车的消费者不到新购车人数的2%。在这样的背景下,中国电动车巨头比亚迪进军汽车工业强国日本的故事,远比销量数字更值得品味。2025东京车展(日本移动出行展)之后,《汽车通讯社》走访比亚迪位于东京目黑区的一家经销商门店,透过一线销售人员的视角,比亚迪破局日本汽车...

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