奢侈品消费连续下滑6个季度,高奢商场从坚守清高到放下身段

第一财经
Nov 05

在历经一段爆发式增长之后,近两年的中国奢侈品消费出现了“卖不动”的现象。根据贝恩公司发布的研究报告,作为两大核心奢侈品市场的中国与美国近年来双双下滑,其中中国市场已连续六个季度录得负增长。2025年上半年,各大奢侈品集团的营业收入、净利润都呈现下滑的态势。品牌方感受到的寒意向业主方传递,向商场寻求降租、补贴,抑或是运营方面的更多助力。与之唇齿相依的商场在持续“赋能”品牌的同时,也捕捉到奢侈品销售...

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