封面新闻记者 付文超今年双11,线上迎来抢金热潮。线下门店大排长龙促使越来越多消费者转向线上购金。11月7日记者获悉,淘宝天猫平台数据显示,黄金10月份新客销售额同比增长两位数。值得关注的是,黄金线上消费还呈现出奢品化和IP化的两大趋势,推动黄金从传统婚嫁用品、投资工具向时尚配饰与收藏品转型。淘宝天猫在今年4月专门设立高工艺黄金和IP黄金新类目,进一步催化了这一转型进程。相关负责人介绍,天猫双11...
Source Link封面新闻记者 付文超今年双11,线上迎来抢金热潮。线下门店大排长龙促使越来越多消费者转向线上购金。11月7日记者获悉,淘宝天猫平台数据显示,黄金10月份新客销售额同比增长两位数。值得关注的是,黄金线上消费还呈现出奢品化和IP化的两大趋势,推动黄金从传统婚嫁用品、投资工具向时尚配饰与收藏品转型。淘宝天猫在今年4月专门设立高工艺黄金和IP黄金新类目,进一步催化了这一转型进程。相关负责人介绍,天猫双11...
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