从欧洲到澳洲,中国消费品牌出海的“王老吉路径”

观点
Nov 04, 2025

1世界地图上的"中国味"2025年10月的全球饮品市场,被王老吉持续点燃。11日,德国科隆Anuga食品展——这个全球最大食品贸易舞台上,WALOVI国际罐亮相即宣告正式登陆欧洲核心市场 ;15天后,沙特利雅得《财富》全球论坛现场,同款产品在中东完成首秀,成为中沙经贸对话的液体名片;而在悉尼,王老吉国际罐正等待发往澳洲各地超市,补上亚太布局的关键一块。短短一个月内,三大洲同步落子,这种密集的全球...

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