近日,有知情人士透露,市场监管总局正就“虚假营销认定方法”展开研讨,未来或对汽车行业存在的夸大、虚假宣传现象进行专项整治。这一动向引发行业广泛关注,业内普遍认为,随着新型营销手段不断涌现,现有法律框架下的认定标准亟待完善,以适应市场变化需求。现行法律体系下,虚假营销行为的判定主要依据《中华人民共和国广告法》《中华人民共和国反不正当竞争法》及《中华人民共和国消费者权益保护法》等法律法规。然而,随着...
Source Link近日,有知情人士透露,市场监管总局正就“虚假营销认定方法”展开研讨,未来或对汽车行业存在的夸大、虚假宣传现象进行专项整治。这一动向引发行业广泛关注,业内普遍认为,随着新型营销手段不断涌现,现有法律框架下的认定标准亟待完善,以适应市场变化需求。现行法律体系下,虚假营销行为的判定主要依据《中华人民共和国广告法》《中华人民共和国反不正当竞争法》及《中华人民共和国消费者权益保护法》等法律法规。然而,随着...
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