这是深氪新消费第1982期分享:从风光无限到挣扎求生,大起大落的转变背后,Kappa究竟是如何把一手好牌打烂的?作者|朱末来源|深氪新消费[ID:xinshangye2016]封面图|网络你还记得“背靠背”吗?提起Kappa,相信很多人都会想起那对“背靠背”小人的经典品牌形象。曾几何时,Kappa是时尚风向标,“穿上Kappa运动衫,就是整条街最靓的仔”,kappa在国内市场的地位更是一度比肩...
Source Link这是深氪新消费第1982期分享:从风光无限到挣扎求生,大起大落的转变背后,Kappa究竟是如何把一手好牌打烂的?作者|朱末来源|深氪新消费[ID:xinshangye2016]封面图|网络你还记得“背靠背”吗?提起Kappa,相信很多人都会想起那对“背靠背”小人的经典品牌形象。曾几何时,Kappa是时尚风向标,“穿上Kappa运动衫,就是整条街最靓的仔”,kappa在国内市场的地位更是一度比肩...
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