香飘飘杀到线下,和喜茶、蜜雪冰城“必有一战”?

投中网
Nov 04

新茶饮赛道竞争日趋白热化,曾凭杯装奶茶开创一个时代的香飘飘,正悄然酝酿线下开店。近日有网友发文称,在杭州大悦城看到一家正在装修的香飘飘门店,围挡上写着“全国首店”字样。目前在部分团购平台上已可查询到该门店信息,显示尚未营业,经营品类为“茶饮、果汁”。香飘飘也向《凤凰WEEKLY财经》确认了这一消息。在投资者平台上,香飘飘公开表示,公司近期筹备在杭州设立线下门店,核心旨在为消费者提供品牌体验与互动...

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