抖音电商发布仿冒名人专项治理阶段性进展,已处置仿冒温峥嵘、董宇辉等名人带货侵权账号1.1万个

格隆汇
Nov 06

11月5日,抖音电商安全与信任中心发布名人仿冒治理专项阶段性进展,该专项重点整治未经授权的商家和达人,通过剪辑视频、拼贴文字信息,利用AI技术或特效仿冒名人进行带货营销的行为。这类行为严重误导消费者,扰乱平台正常交易秩序,损害消费者的合法权益。自10月专项启动以来,抖音电商依据相关规范,已处置违规带货账号共计1.1万个、违规商品超过6700个。具体处置包括直接中断商家或达人直播间、下架违规商品及...

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