当前乳品行业已进入白热化竞争阶段,同质化现象日益凸显,为在激烈竞争中抢占一席之地越来越多品牌开始寻找差异点。某区域品牌从名称上打造差异化,推出了一斤奶、半斤奶、四两奶等不同规格的牛奶并以此命名,既满足不同人群饮用量需求又用直白标识提升吸引力。但这一操作也面临着不少现实问题比如消费误导等,品牌需从多维度发力破局减少模糊表述空间,同时自觉遵守行业规范守护消费信任,推动品牌持续健康发展。半斤四两,从名称...
Source Link当前乳品行业已进入白热化竞争阶段,同质化现象日益凸显,为在激烈竞争中抢占一席之地越来越多品牌开始寻找差异点。某区域品牌从名称上打造差异化,推出了一斤奶、半斤奶、四两奶等不同规格的牛奶并以此命名,既满足不同人群饮用量需求又用直白标识提升吸引力。但这一操作也面临着不少现实问题比如消费误导等,品牌需从多维度发力破局减少模糊表述空间,同时自觉遵守行业规范守护消费信任,推动品牌持续健康发展。半斤四两,从名称...
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