始祖鸟母公司低调布局新品牌

南方都市报
Nov 07

10月底,始祖鸟母公司亚玛芬集团悄然宣布旗下滑雪品牌Armada正式进入中国市场,首批产品仅在8家亚玛芬滑雪服务中心低调上架。这一“轻量级”入华动作背后,尽显亚玛芬的审慎姿态。此前天猫双11户外品类预售首日榜单中,曾位列第十的始祖鸟意外缺席,紧接着其大中华区总经理离职,由集团大中华区总裁暂代。一系列变动下,亚玛芬的一举一动都成为市场关注的焦点,外界尤为关注,Armada的低调入局是否为集团在“鸟...

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