近日,携程集团和 Google 联合发布最新海外消费者报告,揭示了人们外出旅行背后动机的变化趋势。报告显示,如今海外消费者的旅行已成为一种极具影响力的身份表达 —— 它体现着一个人的生活方式、价值取向与个人风格。当代海外旅行者正在改写旅行规则,他们不再满足于千篇一律的行程,而是更看重旅行的意义。报告显示,海外旅行者会定期或偶尔花时间浏览旅行相关内容,他们的整个购买旅程涉及多个信息触点,如旅行直播、...
Source Link近日,携程集团和 Google 联合发布最新海外消费者报告,揭示了人们外出旅行背后动机的变化趋势。报告显示,如今海外消费者的旅行已成为一种极具影响力的身份表达 —— 它体现着一个人的生活方式、价值取向与个人风格。当代海外旅行者正在改写旅行规则,他们不再满足于千篇一律的行程,而是更看重旅行的意义。报告显示,海外旅行者会定期或偶尔花时间浏览旅行相关内容,他们的整个购买旅程涉及多个信息触点,如旅行直播、...
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