中国酒类流通协会数据显示，2024年酒类即时零售规模突破500亿元，年增速超35%，“线上下单、小时达”已成为年轻消费者购酒主流选择。但传统酒企却面临双重困境：线下渠道层级冗余导致获客成本高企，代理模式的重资产属性更让扩张步履维艰。在此背景下，作为“中华老字号”和内蒙古白酒骨干企业，内蒙古蒙古王实业股份有限公司（以下简称“蒙古王”）与微盟达成了深度合作，携手搭建数字化体系。据蒙古王相关负责人介绍，...
Source Link中国酒类流通协会数据显示，2024年酒类即时零售规模突破500亿元，年增速超35%，“线上下单、小时达”已成为年轻消费者购酒主流选择。但传统酒企却面临双重困境：线下渠道层级冗余导致获客成本高企，代理模式的重资产属性更让扩张步履维艰。在此背景下，作为“中华老字号”和内蒙古白酒骨干企业，内蒙古蒙古王实业股份有限公司（以下简称“蒙古王”）与微盟达成了深度合作，携手搭建数字化体系。据蒙古王相关负责人介绍，...
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