海外消费行业深度报告:珠宝品牌出海启示录

国海证券
Nov 05

本篇报告解决了以下核心问题:1、日本珍珠消费底层逻辑:解析传统文化、分级体系与二手市场如何支撑行业韧性;2、MIKIMOTO与TASAKI的差异化崛起路径:参考技术权威型与资本设计型品牌国际化范式,梳理老铺黄金可借鉴路径;3、老铺黄金出海展望:梳理老铺黄金海外开店的潜在空间。日本珍珠消费背后的支撑?日本珍珠消费的韧性源于三重底层支撑:1)文化根基:日本珍珠消费深植于传统礼仪文化与人生仪式,具有稳定...

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