左手蜜雪冰城右手星巴克,博裕的“咖啡棋局”将如何落子?

蓝鲸财经
Nov 05, 2025

文|新消费财研社全球咖啡连锁巨头星巴克在中国市场迎来26年发展史上最重要转折点。2025年11月4日,星巴克咖啡公司宣布与中国另类资产管理公司博裕投资达成战略合作,双方将成立合资企业,共同运营星巴克在中国市场的零售业务。根据协议,博裕投资将持有合资企业至多60%股权,星巴克保留40%股权,并将继续作为星巴克品牌与知识产权的所有者和授权方。此次交易基于约40亿美元的企业价值(不计现金与债务)。星巴克...

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