国货美妆老三自然堂,活在珀莱雅和上美的阴影里

新浪财经
Nov 04, 2025

(来源:源媒汇)作者 | 周艺编辑 | 苏淮在国货美妆集体冲向资本市场的浪潮中,不乏元老级玩家的身影。当市场热切期盼港股美妆阵营再添一员时,自然堂成为“特别的一个”。自然堂知名吗?当然。很多中国女性都有关于自然堂的记忆,比如那句脍炙人口的广告语——“你本来就很美”。但自然堂在当下国货美妆里的站位是独特且难以替代的吗?答案或许不尽相同。当珀莱雅已完成多品牌布局和科技转型、韩束已抢占抖音渠道的高地、...

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