网易李淼谈AI营销价值:润物细无声融入用户场景

新浪财经
Nov 04

来源:@经济观察报微博10月24日,#第32届中国国际广告节# & #第34届亚洲广告大会# 于 #北京海淀##中关村国际创新中心# 举办,网易传媒副总裁李淼在接受采访时表示,AI在营销中的价值在于“润物细无声”地融入用户场景、激发内容想象力,而非简单替代原有内容。他强调,只有当技术能为用户带来真实价值、提升内容体验时,品牌与年轻人的深度共鸣才能自然建立。AI应成为拓展用户认知边界的创意资源,助力...

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